An ingredient may be considered natural if it originates in nature or is ultimately sourced from nature, is minimally processed as described below, and is not chemically synthesized. Ingredients that originate in nature include botanical, marine, BSE-free animal, non-pathogenic microorganisms and mineral substances. Ingredients may not be obtained other than from: filtration, distillation, extraction, centrifugation, adsorption, hydrolysis, hydrogenation, calcining (heat-processing) or esterification of fats, oils, waxes, lecithin, lanolin, mono-, oligo- and polysaccharides and lipoproteins, or enzymatic and fermentation methods. Extraction may be carried out with water, CO2, ethyl alcohol, and other naturally-derived solvents. Water shall be considered natural. Ingredients may not contain non-natural solvents, stabilizers, preservatives or processing aids.

No global governmental organic standards currently exist for cosmetic products. An existing organic standard has been established by USDA under their National Organic Program.

PCR stands for Post-Consumer Recycled Material (previously recycled).

Recyclable material is a category of material that is feasible to recycle. Since cosmetic packages are generally not practical or economical to recycle, the use of recycled material is of greater benefit to the environment than recyclable material.

No. ALMAY relies on the judgment of pharmacological, toxicological and medical experts. We use non-animal alternative test methods as well as the safety histories of formulations and ingredients to determine product safety.

No. All ALMAY pure blends™ products contain over 95% natural ingredients. The generally accepted criteria for "certified organic" products actually are much less stringent than natural products. A "certified organic" product needs to contain only 70% organic ingredients. Such products potentially may contain as much as 30% of ingredients that are neither natural nor organic. In contrast, ALMAY pure blends™ products strictly incorporate the highest amount of natural ingredients, thereby providing the consumer with the maximum level of benefits from natural ingredients.

All current ALMAY pure blends™ products are made in our manufacturing plant in Oxford, North Carolina.

Yes, there are strict guidelines for materials to be considered natural. ALMAY pure blends™ products are greater than 95% natural and do not use silicone, mineral oil or other petroleum-derived ingredients, or other chemical additives such as parabens. Additionally, all ALMAY pure blends™ products are hypoallergenic.

All ALMAY pure blends™ products are labeled with the exact percentage of natural ingredients in order to be honest and provide the best guidance to our customers.

All the ingredients used in ALMAY pure blends™ products are selected carefully for safety, gentleness and efficacy. These products are manufactured, packaged and transported in a fresh, pure state. Under normal use conditions, the microorganisms normally present on the skin of the user sometimes can affect the purity of the product once it has been opened. In order to provide the consumer with the greatest degree of safety and purity throughout the shelf life of the product, ALMAY pure blends™ uses preservatives specially chosen for mildness and safety. This affords users of ALMAY pure blends™ products a greater extent of protection as compared to other natural products without preservatives. Our products are usually formulated to last a minimum of three (3) years.

Yes, all ALMAY products are hypoallergenic. All are assessed for irritancy, sensitivity potential and safety. Safety tests are conducted under strict supervision by independent laboratories.

All ALMAY pure blends™ products have been assessed for safety and are acceptable for use by healthy individuals. When using any over the counter product, we recommend that pregnant women contact their physician or health care professional.

All ALMAY pure blends™ products are formulated with greater than 95% natural ingredients obtained from plant, mineral and non-BSE animal sources. The vast majority of ALMAY pure blends™ ingredients are of plant and mineral origin. The following ALMAY pure blends™ products are suitable for vegan lifestyle: makeup, loose finishing powder and lipgloss.

All ALMAY pure blends™ products and other ALMAY products and ingredients are in compliance with all U.S. FDA and European Union regulations. Consumer safety is of paramount importance to Revlon. Our commitment to provide consumers with the most efficacious and safe products continues to guide R&D efforts. ALMAY products and ingredients must be thoroughly assessed for irritancy, sensitization, potential and overall safety. Clinically supervised ophthalmology, dermal sensitization and in-use tests using large human populations are conducted under strict supervision by independent laboratories. However, if you have any questions about the use of ALMAY pure blends™ products, please contact us on the web at http://www.almay.com or call us toll-free at 800-99-ALMAY (800-992-5629) Monday through Friday, 8:30 AM to 5:00 PM ET

All ALMAY pure blends™ products are formulated so as not to clog pores or promote breakouts. Each product is clinically tested under strict supervision by independent laboratories to be non-comedogenic. All ALMAY pure blends™ products are also hypoallergenic, fragrance-free, and non-irritating.

In normal use, the paperboard compacts will perform as well as their plastic equivalent. Board is relatively soft material, of course, and can obviously be damaged by impact from hard and sharp objects. However, we conduct exhaustive tests to ensure the durability of hinges and surfaces.

Paperboard was chosen as the material for the compacts because its high recycled content is eco-friendly. Additionally, paperboard compacts are slightly lighter in weight vs comparable plastic compacts.

For tubes, Post Consumer Recycled (PCR) content is a recent development and most tube suppliers do not currenly offer this option. Hence, there is little in the way of benchmarking. There are some applications for which 100% PCR is possible. For our application, we are using the "safer" format, using PCR sandwiched between two layers of virgin material. This format means there is no contamination risk, and our extensive testing did not show any malodor, discoloration or cracking of tubes.

If the lipgloss or makeup caps and tubes are separated, it may be possible to recycle the tubes.

Because ALMAY is committed to offering consumers products using breakthrough technology and trends, we need to periodically discontinue products in order to make room for new ones. If you can't find the product you're looking for, click here for the perfect alternatives to suit your needs.

All ALMAY^® eye products are suitable for contact lens wearers. They are ophthalmologist, clinically, dermatologist and allergy tested and are formulated to be non-irritating and hypoallergenic.

There were 2 overarching goals during the development of ALMAY pure blends™ products: 1. Development of formulations containing as close to 100% natural ingredients as possible and 2. Creation of products delivering the maximum combination of safety, performance and benefit for the consumer. Toward these ends all ALMAY pure blends™ products contain 95.8% to 98.2% natural ingredients. In certain instances when there is no viable natural alternative available to provide the desired end benefits, carefully chosen synthetic ingredients were used instead at minimal levels.

ALMAY has always been based upon honesty and transparency to the consumer. Included in this approach is stringent control of the raw ingredients used in ALMAY products. ALMAY is completely confident in the selection of all ingredients selected for use in all ALMAY pure blends™ products. These include the small amount of synthetic ingredients that are needed to be used in order to provide necessary key end benefits. Full disclosure of even the most minimal ingredients is fully consistent with this long standing ALMAY tradition.

- makeup (97.4% natural): remaining 2.6% includes preservatives and emulsifiers
- powder, blush, eye shadow (98.2% natural): remaining 1.8% includes preservatives and colorants
- lipgloss (95.8% natural): remaining 4.2% includes preservatives, colorants and thickener
- mascara (97.5% natural): remaining 2.5% includes preservatives

The use of synthetic ingredients is minimized in ALMAY pure blends™ products but limited amounts of synthetic material is sometimes required in order to ensure efficacy and to create beautiful shades.

Additionally, all ALMAY pure blends™ products are labeled with the exact percentage of natural ingredients in order to be honest and provide the best guidance to our customers.

All of our ALMAY pure blends™ ingredients originate in nature and are minimally processed. Ingredients include botanical, marine, BSE-free animal, non-pathogenic microorganisms and mineral substances. ALMAY imposes very strict requirements on suppliers of all its raw ingredients. Additionally, we require a certification from the vendors for all natural ingredients used in our ALMAY pure blends™ products which certifies the natural sourcing of the ingredients.

The fruit and flower extracts used in ALMAY pure blends™ products provide antioxidant and skin-conditioning benefits.

Each ALMAY pure blends™ products contains a proprietary blend of natural actives:

Lotus Extract – an antioxidant that helps protect the skin from the free-radical damage caused by sunlight and pollution.

Acai Extract – an antioxidant that helps protect the skin from the free-radical damage caused by sunlight and pollution.

Orchid – an antioxidant that helps protect the skin from the free-radical damage caused by sunlight and pollution.

Citrus Juno (Yuzu - Japanese Orange) Peel Extract – Contains a high level of Vitamin C and has anitoxidant benefit.

Papaya Extract– Helps make the skin feel smooth and soft, and is an antioxidant that helps protect the skin from the free-radical damage caused by sunlight and pollution.

Viola Tricolor Extract – Moisturizes and hydrates skin. Also an antioxidant that helps protect the skin from the free-radical damage caused by sunlight and pollution.

Carmine is a naturally sourced red colorant used to create red and pink shades. It is commonly used in the food and cosmetic industries. Certain ALMAY pure blends™ products incorporate carmine when necessary as an alternative to synthetic organic red pigments and dyes.

Titanium dioxode is a naturally mined mineral. Long known for its safety, it is used in many industries including foods, pharmaceuticals, cosmetics, etc. Titanium dioxide is used as a colorant and as a natural sunscreen to protect the user against the damages of sun exposure. Titanium dioxide is approved by FDA as a sunscreen and colorant. This ingredient is contained in ALMAY pure blends™ makeup and ALMAY pure blends™ loose finishing powder.

The majority of the colorants used in ALMAY pure blends™ products are of natural origin (for example: titanium dioxide, carmine, iron oxides). In order to offer the consumer a more complete shade palette, selected synthetic colorants were added in minimal quantities. These colorants are FDA approved and meet all of ALMAY'S strict requirements for safety, purity and hypoallergenicity.

Some brands claim to use all natural colorants, however these brands are not what is typically considered a full color cosmetics line. ALMAY pure blends™, which is a full color cosmetics line, requires minimal use of artificial colorants to deliver a color palette range that meets consumers expectations.

Aluminum is not added to ALMAY pure blends™ products.

ALMAY pure blends™ products can contain wheat-derived ingredients. Other ingredients may have been processed using equipment that has previously been used to process gluten-containing ingredients. We recommend that you contact your physician or health care provider in order to determine the suitability of using any cosmetic product if you have a known allergy to gluten.

Phthalates are substances used to soften plastics and are used as solvents in some fragrances. ALMAY pure blends™ products do not contain any phthalates.